Marketing is a great challenge especially when you’re not aware of what to and what not to do. It gets even harder when you don’t have all the necessary best marketing tools that are required for the marketing domain you’re working in.
In fact, many new marketers quite following their passion just because they don’t have a proper guidance to their destination.
Whether you’re a traveling lover, blogger, new to SEO or a newbie who wants give it a try in online business and looking for the best marketing tools, then congrats, you’re at the exact right spot. Because in this roundup you’re about to find out the tools you need for starting your career from over 25 experts along with there experience.
A special Thanks to all of them for contributing their best answers to this roundup.
- Jimmy Rodriguez
- Minuca Elena
- Lillach Bullock
- Zac Johnson
- Warren Whitlock
- Edward Sturm
- Michael Rozenblit
- Nick Brennan
- Nick Le
- Andre Arriaza
- Mike Allton
- Jenn Early
- Deborah Regen
- Amandah Blackwell
- John Lincoln
- Jessica Norah
- James Mawson
- Srish Agrawal
- Justin Morgan
- Laurence Norah
- James Madison
- Jen Ruiz
- Kyle Kranz
- Anthony Bianco
- Chris Brown
- Dione Sui-San
Jimmy Rodriguez – 3dcart
Marketing automation tools are vital for any eCommerce store. They can not only win over customers and retain their loyalty, but also save you a great deal of time. Once you customize the settings, your campaigns will fire on all cylinders while operating on autopilot. Moosend provides fantastic services along these lines, and nearly all of their features are available under their free plan.
No marketing plan is complete without a means of measuring customer activity and engagement. HubSpot’s web analytics tool is excellent for this purpose. It can create easily understood and highly detailed reports on how your customers behave on your site. You can utilize this information to see how well your marketing efforts are working and adjust them as necessary. You can also discover which products are attracting the most customers, and which audiences are making the most conversions.
Finally, one of the best marketing tools anyone can have is a bit more general than the ones I just mentioned: a blog. Content marketing should not be underestimated. Even in the present day, blog posts can be carefully crafted in ways that increase the overall SEO value of your site. They can engage your target audience in ways that other forms of marketing cannot. On top of all that, they provide click-enticing content to share on your social media accounts and email newsletters, boosting your other marketing and outreach campaigns in the process.
Minuca Elena – MinucaElena
My favorite tools are Lemlist, HARO, and Viral Content Bee.
1. Lemlist is a paid email outreach tool that you can use to send emails automatically. I can schedule the emails in advance, I can include a follow up to the ones that don’t reply, and I can check easily how many people opened the emails, how many replied etc. I tried other outreach tools before that had similar features but I consider Lemlist better because it has a high delivery rate and my emails don’t end up in the spam folder, like with other tools.
2. HARO is a free tool that can be used to build backlinks through media features. Used by many PRs and SEO experts, it’s still an underrated tool because it requires time and effort to reply to queries from reporters that are searching for authority sources to quote in their articles.
3. Viral Content Bee is a free tool that I use for social media promotion. The site is very well organized, and I can share quality articles from other bloggers in my niche and get shares from them in return. The credits that you give or receive for shares depends on the number of followers. I have used other similar tools that have disappeared. VCB is used by real bloggers and influencers.
Lillach Bullock – LillachBullock
I use a lot of different tools and always try new ones, but I’ve definitely got my personal favorites. One of them is Agorapulse, which I use to help me manage my social media and I love it for multiple reasons: ease of use, the social media scheduling options, the frequent updates, and new features and quite a few other things.
Another tool I use a lot on a regular basis is Canva, which helps me create visual content for my blog, social media and pretty much any other channel that needs visual content.
And finally, for the third tool, I’d probably pick Trello; it might not be a marketing tool per se, but it is one of my most important tools as it helps me plan and strategize, as well as keeps me organized and focused.
Zac Johnson – Blogging.org
I personally love to look at site data and analyzing who is ranking for what, and where. To accomplish this, I’m using AHREFS for the most part.
Two other free tools that are useful for such research are Google Alerts/Google Trends, and UberSuggest from Neil Patel. I wanted to add these alternatives in, because not everyone can afford the AHREFS account.
Warren Whitlock – WarrenWhitlock
Marketing is the art of finding out what customers want and seeing that they get it. So there is one tool I use on every project.
Most of my clients come to me the great ideas, services, and products. They are excited to tell the world their story. My job is to find out what the potential customers want and then craft the story to meet their needs.
My favorite tools is my web browser. I have all of the fancy analytical suites but put them aside and look at a brand from a new user’s perspective. I find this to be especially useful with social media sites where I can see what they talk about, interact the way they do and pay attention to what they are looking for.
Listen. Then treat customers like a friend who asked for help. It’s as simple as that.
Edward Sturm – EdwardSturm
My favorite marketing tools all have to do with reaching the best influencers. These are extremely powerful, and very few people know about them.
The first tool is Rocketreach.co. RocketReach allows you to get the contact information (phone, email) of anybody on LinkedIn and many people on Twitter. It’s a paid extension, and you just go to a user’s profile, click on the extension, and get that person’s information.
The second tool is mailtester.com. Sometimes you’ll get email addresses that are outdated, or a lead onto the right email. MailTester allows you to test: the name, the domain, the TLD.
The final tool is YesWare. Do you ever wish you could see who opens your emails, and when they open them. YesWare is an email tracking too and it lets you do just that! Perfect for reaching out to influencers, and many many many other things.
Michael Rozenblit – TheWorldWasHereFirst
Our three favourite marketing tools are:
Keysearch – we think this is one of the best and most affordable keyword research tools available on the market. It is extremely useful for judging competitiveness and search volume of keywords as well as helping identify additional keywords for your articles
Tailwind – a great Pinterest automation tool that helps save a lot of time by scheduling pins and tracking performance
Buffer – a fantastic social scheduling tool that allows you to easily bulk create posts in advance across a number of platforms.
Nick Brennan – MyUKSimCard
My three favorite marketing tools are:
Google My Business, and in particular reviews on my listing. It’s really easy to send a link to customers with a note asking them to leave a review. GMB reviews are great for local search.
Google AdWords, of course, must be in the list. It’s a sure fire way to get traffic to your site.
Guest blog posts (2-way) – either having a guest on your blog or vice versa. And it’s more than just the post per se so long as you encourage the guest to promote the blog to their following
Nick Le – GridFiti
Three of the best marketing tools, in my opinion, would be:
Buzzsumo – this is a great tool for content research and allows you to come up with topic ideas which have done well. Another reason why I use Buzzsumo is to track brand mentions across the web about my own brand or my competitor’s brand. This gives me an opportunity to track backlinks.
Snappa – this is a great tool to create graphics for my blog and for my social accounts. I try to use the best image and graphics possible and since I rather be efficient and not have to use Adobe Photoshop all the time, I use Snappa to create them. I can create graphics and save them to repurpose for future posts while being able to choose from free stock images and pre-designed templates.
Hunter.io – this is a tool used for finding email addresses on a website. They have a browser extension which allows scrapes the website you’re on for email addresses and you can use these email addresses for outreach such as pitching guest posts or backlinks to your website.
Andre Arriaza – Barcel0naEatLocal
Hootsuitebecause it gets your social media accounts program and managed from one single dashboard, plus you can set up automated responses to common questions from your visitors, therefore no need to be awake at 2 am posting on facebook.
Ahref because its content explorer is awesome. You can nail down the subject your customers are interested in and understand where they are sourcing information. This is great to engage with influencers and overcome your competitors.
Followerwonkbecause it put your “eyes” in front of the right influencers so you can optimize your marketing strategy to the right follower gains.
Please note that I use mostly the free versions of these tools, and when needed I pay per month. This flexibility is great for small businesses such as ours.
Bio: Andre Arriaza – founder of Barcelona Eat Local Food Tours a small company that sells culinary experiences in Spain.
Mike Allton – TheSocialMediaHat
While there are a lot of different tools that I currently use, and that I’ve tried over the years, to help with marketing, there are easily three that stand out as being absolutely essential.
First, there’s Agorapulse. This is my main marketing weapon as I use it for scheduling content to a bunch of different social profiles and platforms, including Twitter, Facebook, LinkedIn and Instagram. I have hundreds of evergreen articles that are being shared regularly, as well as curated posts and sales messages helping me to stay top of mind and a resource to my audience. And once those posts are out, Agorapulse helps me to keep up with all of the replies and retweets and mentions, then measure how everything performed!
Second, there’s Wishpond. Like other email solutions, Wishpond helps me stay in touch with my growing community of subscribers, from on-the-fly newsletters to programmed auto-responders. But it does so much more than that! I also use Wishpond for all of my pop-ups, landing pages, and lead generation.
Finally, there’s Canva, the only tool I can and will use for graphic design. Since I’m not a designer, my old graphics looked terrible. But then some colleagues introduced me to how easy it is to create great-looking graphics using Canva and it’s been a staple for me ever since.
Jenn Earley – Cultured Vacations
My 3 favorite marketing tools:
I love Google Analytics. It isn’t a new tool – but it is so rich in information. Taking the time to set it up correctly, check in periodically and review trends has helped me and my clients continually optimize campaigns and websites for results.
Canva. Canva is awesome and AMAZING. I have been able to reduce my graphic design budget by creating content via Canva. If you create a great template, you can continue to use Canva to refresh content for social media and keep the look and feel of your brand consistent. Additionally – it has really great presentation templates that you can customize and this makes you look like a Rockstar in front of clients.
EZ Texting. I love easy texting as it allows me to stay top of mind with clients of various industries with non-invasive touchpoints. I use this platform to send payment reminders, milestone texts (i.e. happy birthday, happy anniversary) and I get really great feedback from it.
Deborah Regen – Ecotourlinq
The 3 best marketing tools for my eco-travel blog are Pinterest (promoted pins), Facebook groups, and niche-related link-up groups (“linky’s”).
I currently belong to 3 link-up groups (“Feet Do Travel,” “FarawayFiles,” and “The Weekly Postcard“) where the participating bloggers are very good about sharing each other’s posts and leaving comments on posts once a week.
Matt – MattsFlights
The best marketing tool I believe if offering your product/service for free. Even if it is just a free trial by letting your product sell itself you can reach a lot more customers and get a real understanding of what you have or do works.
Social Media – Obviously it is necessary in today’s world but I think interaction on social platforms it what takes it to the next level.
Giveaways – When you have a loyal base of customers it is best to run giveaways. What you give away is up to the company but for me, it is free flights.
Jessica Norah – IndependentTravelCats
MailerLite – We use MailerLite to manage our post and newsletter subscriptions so we can share the latest posts, news, and keep existing readers engaged.
Buffer – We use Buffer as our primary tool for scheduling our social media content across our channels.
Pinterest – We use Pinterest to showcase visual content and attract new readers.
Srish Agrawal – Srish
SEMRush.com for keyword research.
OptinMonster.com for popups and newsletters.
AfterOffers.com for lead generation and opt-in emails.
Laurence Norah – FindingTheUniverse
Facebook – We use Facebook to share our content with our readers, both organically and through advertising, and also to attract new readers to our sites.
Buffer – Buffer is a wonderful tool that we use to schedule our social media content out to various platforms so it goes live at the best times for our audience
Google Analytics – We use Google Analytics so we can evaluate what our readers are most interested in, as well as track the performance of our content against our marketing strategy.
Jen Ruiz – JenOnaJetPlane
I would be happy to contribute. My top three marketing tools are self-published books, podcast interviews and my email list. By publishing books on Amazon, I’m able to reach a completely different audience while simultaneously establishing myself as an expert in my field.
Appearing as a guest on podcast is a great way to connect with the show’s existing audience on a personal level. Finally, my email list is the best way to reach readers that have already shown an interest in my site. They help promote any special projects I do, like talks or a guest post.
Kyle Kranz – Kyle’s Blog
Here are the three marketing tools I’ve used with the greatest success as I’ve spent the last three years since being laid off building my previous side-hustle as a running coach to finally surpass my old job’s salary income!
The first is a simple google document spreadsheet that lists every single person who has shown interest in working with me, dates of interaction, and notes. I try to check in with people every one or two months to just see how they are doing if I can offer any advice for their present situation, and maybe someday in the future, they’ll be ready to work with me or refer someone else to me. This takes a bit of time and energy but I’ve found that people do appreciate being cared about. My list contains emails, twitter links, and Instagram accounts that have sent me running questions or that I’ve talked with.
The second would be a niche. It takes a lot of confidence to focus in on a small part of a larger market, but I’ve found it worth it. One aspect of this was creating the Plant-Based Runners, Unite! Facebook group (bit.ly/pbrunite) built around my niche of vegetarian or vegan runners. It’s a superb place to build a community around something you’re passionate about!
And finally, using Tweetdeck to find people interested in and talking about running! You can create search columns in Tweetdeck with filters. So if I want to find running related questions that I can answer, the columns are searches for tweets that include “marathon” and a question mark! Or #runchat with a question mark. Then what I do is answer their question, add them to my spreadsheet, and check in on them every one or two months!
Anthony Bianco – TheTravelTart
Keywords everywhere – great Chrome extension that incorporates search volume into your Google Screen.
Google Trends – great to see the distribution of keyword searches over time.
SEM Rush – useful SEO tool that is able to report on multiple variables.
Chris Brown – BrandandMarket
Podcasting – Using AT2100 to record, audacity to edit and Libsyn to host. While in a way it is like blogging in that it is content driven, you have to build your audience, and you need a mild amount of technology skills, podcasting gives you the opportunity to interview thought leaders, be a thought leader and explore your subject in a medium that is easy for the audience to consume.
Websites— Although websites are nothing new, they are the hub of the wheel for marketing. Websites with easy CMS (content management systems) that can easily be updated with information that helps the reader are a powerful marketing tool. Perhaps APPs may forge a stronger bond with your customer, but when you are still in the prospecting stage of building a relationship, you need a great website. The one-page format has become ubiquitous this year and I’m eager to see the next version of theme popularity.
Email marketing– As much as I hate getting too many emails, it’s way better than getting too many texts. Building a strong email list for prospects and customers is still an important asset for most marketing plans. I don’t know about you, but I really don’t want to give my cell number to marketers for “reaching out.”
Dione Sui-San – Hempireseo
Being a local SEO-focused company, we need to monitor all aspects of our client’s sites and positions throughout Google.
To accomplish this, we are using a mixture of ahrefs and semrush, while also using tools like Sentione and Hootsuite for social media and reputation management as well.
Amandah Blackwell – Savvy-Writer
My three favorite, best marketing tools are Canva, Grammarly and SurveyMonkey. Why? Because they’re simple and easy to use – they may not be what you expected. Here’s the breakdown.
Canva –If you don’t have design experience, specifically Adobe Creative Cloud, Canva lets you create professional infographics, presentations, social media images, and more. The platform uses a drag and drop builder, so it’s easy to tweak a pre-made design or create one from scratch. Give it a try!
Grammarly –This handy web editor is available as a browser extension, mobile app or desktop app, and Microsoft Office Add-in. Grammarly has helped millions of daily users (including me) to write blog posts, emails, headlines, taglines, etc. more effectively and precisely.
SurveyMonkey –How well is your brand or company perceived? Why do your customers or clients buy from you? Why don’t prospects buy from you? SurveyMonkey can help you measure your brand’s awareness and more. SurveyMonkey Audience allows you to run market research, which you can use to tweak your marketing plan strategy, test concepts, and more.
John Lincoln – IgniteVisibility
My three favorite marketing tools are SEM Rush, Google Analytics and Sumo.com. Although there are many more out there, the power of these tools together is substantial.
With SEM Rush has recently added many more features to their suite that people are not aware of.
You can get rid of not provided in Google Analytics, audit your site, see competitor ad data and so much more. Google Analytics is really the ultimate analytics tool if you know how to use it right and Sumo helps fire pop-ups and monetize a site.
James Mawson – HandsomeGenius
These are my 3 favourite tools at the moment:
1) Formspree: Formspree is a form handler that makes it incredibly quick and easy to include contact forms in static websites. All you need to do is add the code to a tag attribute, leaving you completely free to design the form however you want.
2) Scrapy: Scrapy is a Python library that makes it really easy to build a custom web crawler. This is a great way to monitor sentiment and trending topics in online communities while you’re busy with other things.
3) Majestic: I was an Ahrefs subscriber for a while, but I got annoyed at how many blind spots were in their index. Websites that really ought to have been crawled just weren’t. Majestic seems to offer more complete data and at a more competitive price.
Justin Morgan – DentalMarketingGuy
I usually use 3 SEO tools most of the time.
1. Ahrefs – I use Ahrefs mainly to analyze competitors, backlinks etc, etc as well as to find the best keywords.
2. Agency Analytics – I use this for keywords analysis as well as sending our client’s weekly/monthly reports.
3. SEMRush – I use this for keywords ranking tracking mostly too.
James Madison – Axethrowingbars
To market our site and improve our SEO rankings and social presence, we like the following:
Long Tail Pro – A great tool for finding new keywords and long tail opportunities.
UseProof – This is a great little popup feature to gain trust and increase conversions.
HitTail – Another nice SEO and recommendation tool for new ranking opportunities.
These are some great tools from different marketers which I use personally on the daily basis and yeah Ahrefs and SEMrush are the masters of all in the SEO and marketing world. Regardless, all of the tools are best for marketing that you can leverage today. Also, read the lengthy answers in the roundup as there are not just the tools names but also the experience of the experts.
I am really thankful to all the Pro marketers spare some time to share the best marketing tools. These are the tools they use and I appreciate the contributions to this roundup.